Services

Length of analysis

It is necessary to conduct media resonance analysis over the long-term (at least a year) to get a meaningful, complete picture of PR work. Changes can be measured quarterly, semi-annually or over the entire year. An analysis over several years allows companies the ability to observe developments in their PR over time and enables them to assess the changes made as part of the evaluation.

Costs

The costs of media resonance analysis amount to about 5 % of an average PR budget (annual costs of about EUR 5,000 to 7,000), resulting in an inexpensive cost-benefit relationship.