Many companies measure the success of their PR work by how thick and extensive their press reviews are. communication matters offers the opportunity to measure PR work qualitatively with media resonance analysis made to fit current company requirements. Resonance analysis is one of the accepted instruments of good PR work in many companies, however, it is not so widely used in Austria. Therefore, communication matters is filling this gap, offering firms a suitable evaluation tool at their disposal.

Why media resonance analysis?

medien.comma.analyse assists in a differentiated evaluation that allows firms to draw conclusions about the target groups reached and the attainability of communication goals. As a result of this data, companies can implement changes in their strategy quickly and their effects can be observed.

Here you can find further information about the evaluation categories and the costs of the medien.comma.analyse.

Contact

Mag. Petra Eibensteiner
Tel.: 01/503 23 03-25
E-Mail: eibensteiner@comma.at