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- Case Studies
O2 alive - Oxygen Enriched Water
The Innovative Upper Austrian Company bionic Vertriebs GmbH Trusts in communication matters for its Oxygen Enriched Water O2 alive.
bionic Vertriebs GmbH has had a new product in the near-water segment following the launch of O2 alive in 2006. The company from Upper Austria, with its headquarters in Ansfelden, provides its oxygen enriched water in a variety of flavours. O2 alive is crystal clear mineral water from the Tyrolean Alps and contains 500 percent more oxygen than conventional mineral water.
communication matters and its partners, the web company datenwerk and the marketing agency Willi Lehmann, are responsible for repositioning O2 alive as wellness drink with added-value in terms of nutritional physiology. The focus of the communications strategy is classic PR and web communications. Based on the comprehensive brand analysis done by Willi Lehmann, numerous activities are being highlighted, focusing on the so-called waterfall ionization effect.
The agency’s team consisting of Ferdinand Pay and Volker Moser is aiming to position O2 alive in the triangle of life – pleasure, health and well-being.
Agency contact:
Christian Kollmann, Ferdinand Pay
Period as a client:
Since August 2009
