a projekt from the FFG

Public relations staff in the RTD area and scientists often understand the laws and principles of the media market inadequately. Science journalists complain, on their part, that they often get badly prepared to incomprehensible texts from the research and technology development field. The aim is to give RTI public relations staff and scientists the possibility to get to know the conditions under which the journalists work through informal discussion.
Five events will take place in a span of two months, each dedicated to a different type of medium. One or two speakers will introduce the specifics of their medium and explain the criteria which decide whether "stories"  get published.

Period as client:

August 2005 - December 2006

www.innovatives-oesterreich.at