customers

Contractor:

Federal Ministry for Transport, Innovation and Technology (bmvit)

Agency/Implementation:

communication matters

Project period:

January to March 2008

 

Communication matters conceptualized the open days for Research Goes to School (Forschung macht Schule), an initiative by bmvit and the Federal Ministry Education, Arts and Culture (bmukk) designed to anchor the topic of research in kindergartens and schools. Special attention was given to children and young people, with teachers and educators being the second target group.

Communication matters developed a comprehensive communications campaign targeted on the initiative called “Demonstration, Dialog and Discussion” (open days). Kindergarten and primary-school children (3 to 10 year-olds) and secondary-school students (14 to 17 year-olds) should be made aware of the modern image of scientists and researchers via the “Forschung macht Schule” open days.  Potential scientists of the future should delve into the world of science and research to get an overview of daily life and of scientists’ work, as well as imagining what it is like to be a researcher themselves.

Download the case study here